Yahoo! to buy Blog hosting company

August 26, 2003 | By Duncan | Filed Under General

Slashdot/ Sven Lathams reports today that Yahoo! is set to launch into blogging based on the blog service it appears to be running in Korea (but no one is sure as its in Korean except the logo: Yahoo Korea Blog) ignores the recent history of Yahoo! and its hunger for acquisitions when it misses the boat on major new trends on the internet (which it usually does).

Sources inside Yahoo! have told the Blog Herald that the company is already in talks with a number of Blogging firms, looking for the right acquisition vehicle to integrate into the Yahoo! stable of sites. Yahoo! is also concerned with the widening scope of the Google stable the recent purchase of Pyra Labs by Google Inc.

Although Yahoo! did not respond to our request to confirm the rumours, the Blog Herald believes that it is not a matter of if Yahoo! will purchase a blogging firm, but when, which one and at what price.

Names such as Xanga and TypePad are possibilities, with Six Aparts new TypePad service, although in early days, seeking widespread critical acclaim and increasing market share at the cost of its competitors strongly. Live Journal, although “Open Source” could also provide opportunities for Yahoo! with a very large user database.

An outside possibility is the purchase of 3rd party software, such as Radio or MT to run a service under the Yahoo! Geocities banner, although we think this unlikely at this stage.

For those sceptical about this proposition, or the information received, consider the following: E-Groups, Broadcast.com, Geocities, Altavista, Overture… all gobbled up by Yahoo! to plug holes in their line up as others have set the trend.

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12 Responses to “Yahoo! to buy Blog hosting company”

duncanriley.com on August 26th, 2003 10:41 pm

Yahoo story on Blog Herald
Posted my article on Yahoo! and blogs tonight on The Blog Herald suspect it may cause some contriversy, but perhaps it might not. It was interesting to correspond with my sources in Yahoo! why they picked me I do not…
Radio Free Blogistan on August 27th, 2003 4:11 am

Yahoo blog rumor
Noticed in my sidebar, The Blog Herald (which needs an editor as bad as I do), reports that undisclosed sources inside Yahoo! say “that the company is already in talks with a number of blogging firms, looking for the right acquisition vehicle to integr…
Roland Tanglao's Weblog on August 27th, 2003 6:02 am

Yahoo mulling blogging company acquisition?
(SOURCE: The Blog Herald: Yahoo! to buy Blog hosting company )- Curious and curiouser! QUOTE Sources inside Yahoo! have told the Blog Herald that the company is already in talks with a number of Blogging firms, looking for the right acquisition vehicle to
idly.org on August 27th, 2003 6:07 am

Yahoo Blogs?
Yahoo is shopping for a blog-services company to add to their stable of services, and the BlogHerald has the rundown on the potential outcomes. For those skeptical about this proposition, or the information received, consider the following: E-Groups, B…
Blog.This on August 27th, 2003 11:05 am

Blogging in the News
You have been warned. AOL has launched AOL Journals. Meanwhile Yahoo is on the hunt for a Blog hosting company. And not exactly blogging, but it is a RSS. Yahoo now offers RSS feeds….
Chris on August 27th, 2003 5:41 pm

If they get Six Apart then I bet the online version will continue and MT will see a swift end of life statement.
mariano on August 27th, 2003 10:08 pm

well, this is just a rambling and as a rambling it´s not inaccurate.

I mean, you name all the blogging companies around with some good blogging tool and imagine some aquisition.

I do agree with you with the history of yahoo history of buying to grow; but i dont think they´ll need this time; due to the architecture of this new Yahoo! blog where everithing is tied to the Yahoo id they are not forced to buy anything.. yet.

Look the competitors… AOL builded its own tool; MSN still have no strategy (and in that case buying out is a better business proposition than it is for yahoo!) Google have blogger. So? Where is the hurry? Where is the true value of buying out instead of building and online service?

It is a nice rambling.
Jim on August 28th, 2003 12:53 am

TypePad is elegant & intelligent. Yahoo! is clumsy. This does not fit together …
Mod-pubsub blog on August 28th, 2003 4:54 am

Yahooblog
Blog Herald: “Yahoo!… is already in talks with a number of Blogging firms, looking for the right acquisition vehicle to integrate into the Yahoo! stable of sites. Yahoo! is also concerned with
Gadgetopia on August 28th, 2003 6:37 am

Yahoo! May Go Blogging
The Blog Herald: Yahoo! to buy Blog hosting company “….Yahoo! is set to launch into blogging based on the blog service it appears to be running in Korea (but no one is sure as its in Korean except the logo:…
TYPE-MODE on August 28th, 2003 8:42 pm

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Never Give Up on August 28th, 2003 11:14 pm

Yahoo dips into Blogs
Lots of Yahoo Buzz
According to the Blog Herald “Yahoo! to buy Blog hosting company:
Sources inside Yahoo! have told the Blog Herald that the compan…

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