Blogs and advertising

Filed as News on October 27, 2003 10:33 pm

by Duncan

An interesting article looking at Blogs from the advertising angle
Blogs Emerge As Hot New Ad Medium, Albeit With Trepidation | Mediapost
“But advertising on blogs isn’t for everyone, cautions Todd Copilevitz, director of Richards Interactive, an agency that’s developed blog marketing strategies for Nokia, Home Depot and, most notorious, Dr Pepper’s flavored milk drink Raging Cow. “If you want the steady drumbeat of sell, sell, sell, buy, buy, buy, this is not the forum for you. You do not control message.”

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