God-like Internet giant Google has announced the acquisition of Picasa Inc., a digital photo management company “it hopes will help it to offer services that will differentiate it as it seeks to go public”
Picasa currently provides services to Google’s Blogger service, allowing easier uploads of photos and associated services.
With rumours circulating that the recent Blogger makeover have not delivered the promised growth Google had expected, the bolt on acquisition can only be seen as a further attempt of Google to improve returns from its risky blogging strategy.