‘This Isn’t the Year': Politicos Cynical on Net’s Role in Campaign Ads

OJR gives an interesting run down on blogs and the internet in general and how that although it is being used extensively, the use doesn’t match the add spend.
OJR> “…”This isn’t the year,” said Jonathan Trenn of Pericles Communication, who helped Bush-Cheney with its online advertising. “You need people who have credence and expertise in both online and politics … No one’s been fired for buying TV. In 2000, in March, April, and May, Bush and Gore spent $14 million on TV. This year, in the same period, Bush and Kerry and 527 groups spent $155 million on TV. Media consultants are still devoted to TV.” read full story>

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