Warner hits sour note in promotional effort

Filed as News on August 17, 2004 10:07 pm

by Duncan

A story that just goes to show that there a right way and a wrong way to curry favour amongst bloggers
IHT>When Warner Brothers Records pulled out all the stops to promote a rock band called the Secret Machines on the Internet, there was one stop that might have been better left alone. This month, Warner became the first major record label to solicit MP3 blogs to play its music. These relatively new but increasingly popular personal Web sites offer music criticism right next to the actual music, in the form of downloadable MP3 files. But as is sometimes the case when marketers try to insinuate themselves into online communities, the company’s approach did not go as planned. Warner ran into a culture clash with the small world of MP3 blogs, annoying some of the people it was trying to win over. read more>

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