Mark Glaser at OJR has this quote from Scott Moore, general manager of the MSN network
“If you’re a blogger, MSN might come to you and say, ‘We want to distribute you. We’ll send you traffic and we want you to run these ads on your site, and you’ll get a share of revenues on that,” Moore said. “That’s probably an offer that many bloggers are going to be interested in because they don’t want to have to invest in creating that kind of infrastructure, and they would value the traffic.”