An interesting article at BusinessWeek on the growth of Firefox for all you Firefox fans out their, but more importantly the article recognises the role Blogs have played in spreading the word:
“The campaign, called SpreadFirefox, is orchestrated by a handful of Mozilla fans and carried out by 58,000 volunteers. The campaign has tapped into Web logs, or blogs, to generate buzz. It not only set up its own blog (www.spreadfirefox.com) to coordinate activities but also hooks up with others to expand its reach. If a blogger says nice things about Firefox, for example, it’s rewarded with links to its site. The guerrilla campaign “is fanning the flames,” says analyst Stacey Quandt of researcher Robert Frances Group Inc.”