MSN Search uses fake blogs in bizarre viral marketing campaign

Filed as General on February 28, 2005 11:54 am

by Duncan

In a sign that many advertising and PR firms still don’t get viral marketing, MSN Search has launched what it claims to be a “viral marketing” campaign that features 6 fake blogs that apparently interact with each other, according to a report in Online Media Daily.

The campaign has been widely condemned by bloggers and rightfully so, as it seeks to exploit the growing popularity of blogs and bloggers by demeaning the blogosphere with crass, commercial opportunism that misses the whole point of blogging anyway: an open, honest discourse between blogger and reader.

Fake blogs = bad advertising karma.

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