CNN accused of using blogs for Guerrilla Marketing Campaign

Filed as News on April 29, 2005 10:24 am

by Duncan

CNN has been accused of trying to boost its search engine ratings through a guerilla marketing campaign utilising comment spam posts to blogs.

Nick Lewis claims that he has found evidence on 13 blogs of CNN trying to destroy negative publicity through a technique called “keyword stuffing” which is designed to get search engines to rank pages as more relevant.

(via The Inqurier)

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or Del.icio.us.

Did you like it? Then subscribe to our RSS feed!



Sorry, comments are closed.