CNN accused of using blogs for Guerrilla Marketing Campaign

Filed as News on April 29, 2005 10:24 am

by Duncan

CNN has been accused of trying to boost its search engine ratings through a guerilla marketing campaign utilising comment spam posts to blogs.

Nick Lewis claims that he has found evidence on 13 blogs of CNN trying to destroy negative publicity through a technique called “keyword stuffing” which is designed to get search engines to rank pages as more relevant.

(via The Inqurier)

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