PSFK Bloggers Deliver New Alternative To Market Research Methods, Anheuser Busch a client

by Duncan Riley

Collaborative trend spotting blog PSFK has begun to use it’s skills and network to deliver consumer trend reports to the likes of Anheuser Busch and Mother, the New York advertising agency. With it’s collective of contributors, PSFK analyzes thousands of news items everyday and mixes this with insight gained from a network of tastemakers such as magazines editors and fashion designers.

The latest offering is a bi-monthly report on Young Adult (18-34) trends for the US and UK markets, available on subscription.

PSFK also offers services such as setting up a client’s very own trends blog, one off qual surveys and also writing a fictional daily blog of client’s target customers. PSFK also uses innovative research initiatives such as the PSFK Cool Hunt on Flickr that produce global snapshots of trends such as jeans and bicycles.

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  1. By Terry Richards posted on May 16, 2005 at 12:55 pm
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    I’ve worked with these guys before. Sound lot

  2. By KoolK posted on May 16, 2005 at 4:43 pm
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    I use this resource regularly and find it invaluable in regards to my work with clients and internal business relationships.