From: Dustin Goldfarb
Date: May 26, 2005 4:16 AM
Subject: Jaguar CD Box Set Promotion
We are working with Jaguar to get the word out that they are giving away a very cool 4 CD Box Set to everyone who stops by a dealer for a test drive. The Box Set, which was produced by DJ Jason Bentley, features an eclectic mix of dance and electronic music including tracks from Merz, Cut/Copy, Arsenal, Spooky and Ror-Shak. We think several of the people that visit your site would be interested in this promotion.
If you can help with this project, we can offer you one of the Jaguar CD Box Sets (includes a photo booklet and is valued at over $100) to either keep for yourself or giveaway on your site. Limited edition Jaguar shirts may also be available. To participate, we would ask that you post a banner linking to the Jaguar media player we’€™ve created or post the link as a news item on your site.
Please check out the player for music and info (complete track listing) from the Box Set here: http://electricartists.liquidbuilder.com/jaguar/
You can access the banner on our assets page here: http://www.electricartists.com/jaguar/assets.html
If you should use anything on your site, please email us so we can be aware of its placement.
Thank you for your time,
Electric Artists – Associate Account Executive
230 W. 41st St. Suite 1100
NY, NY 10036
www.electricartists.com / My Blog- http://eadustin.blogspot.com/
Now maybe because its not a compilation of Dave Brubeck’s greatest works or perhaps a recording of the NY Philharmonic performing Mussorgsky’s Pictures at an Exhibition, the CD has no great appeal. Im not really sure that you, as readers of the Blog Herald, would really be all that keen on test driving a Jaguar either, I can remember my father telling me that when you own a Jaguar its always best to own two, one to drive and the second for spare parts to fix the first one. But if you really want to, click away, and I’ll sell the CDs on ebay :-)
On a more serious note though, Electric Artists should have known better. Their Svedka Vodka blog was done well, and they are definitely one of the better companies in terms of understanding the blogosphere. What the email says to me is that they are too tight to actually pay money for the advertising (why pay when we can give out so-called $100 CD sets which probably cost $5 to make) and haven’t really done their homework on the best blogs in which to place the advertisements. By all means, the readers of this astute blog could be Jaguar lovers, but I’d think the readers of Autoblog or similar may be better suited.
Having said all of this though I’ll still take the CD’s: I did after post the image and link and met the criteria (post the link as a news item on your site.)! thanks Dustin, Electric Artists and Jaguar :-)