WeblogsInc Podcast sponsorship: $60k for 6 months

Filed as General on May 27, 2005 11:33 am

by Duncan

Big money is starting to emerge to sponsor podcasting, with Business Week reporting that Volvo paid $60,000 USD for a 6 month sponsorship of the Autoblog podcast. The story also looks at the emergence of other “lifestyle� companies targeting podcasting for advertising.

(via Corante)

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