A new book has made the New York Times, USA Today, Wall Street Journal and Amazon.com bestseller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews but through the power of blogs.
‘€œCall To Action: Secret Formulas to Improve Online Results’€?, released May 9, 2005 by Wizard Academy Press may be the first book to become a national bestseller without nationwide bookstore distribution.
Co-author Jeffrey Eisenberg explains, “We created a buzz by pricing it lower than any 326 page hardcover has been priced in over 30 years. Then we asked all our online colleagues to mention us in their newsletters and blogs by offering a pre-release 3 for 1 special so that people would gift the book”.
Sales skyrocketed dramatically when Seth Godin wrote in his blog: “‘€¦ don’t wait even one minute before checking out: Call to Action: How to Improve Your Conversion Rate’€¦ Despite the godawful cover, this book is an astonishing bargain. The book is straight forward and gives you direct, clear insight into what’s wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up. I can’t conceive of a website that won’t benefit from the ideas inside. Still reading this blog? Stop! Go check out this book.”
An interesting exercise in harnessing the power of blogs.
(in part via media release)