Newsweek to use Technorati for contextual links

Newsweek is set to integrate Technorati links next to its articles in a sort of contextual advertising service that delivers links to blogs talking about the same topic as the Newsweek article, but without the advertising component.

Exactly how well the service will work is yet to be seen, particularly given the potential by bloggers to manipulate their posts to get listed by Newsweek (Newsweek bombing anyone?). Poynter has more details.