Companies charged $100k per year to monitor blogs

Filed as News on June 24, 2005 12:02 am

by Duncan

A report in the Wall Street Journal on the emergence of blog monitoring services states that companies such as Technorati and Intelliseek are charging clients up to $100,000 USD per year to monitor blog posts.

This quote was of particular interest: “We look at the blogosphere as a focus group with 15 million people going on 24/7 that you can tap into without going behind a one-way mirror,”.

The report also confused blogging numbers, with paper stating that their were 12 million bloggers and yet the “expert” quote refers to 15 million, having said that however the failing lies with the papers inability to contextualise the figures as being representative of the United States as opposed to the entire world.

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