Advertising network Pheedo has teamed up with the folks for BlogHer, which is apparently an organisation now and not just a blogging conference, to launch the Pheedo BlogHer Ad Network.
To quote the media release
“Pheedo and BlogHer will work together to provide BlogHer members with the ability to join the network specifically for members, and open their weblogs and RSS feeds for advertising. Pheedo has also announced that it will share revenue generated from the network with BlogHer to support the non-profit’s development.”
“The revenue that Pheedo splits with BlogHer will go back into the organization, helping to fund and support the organization on a long-term basis. This income will supply the means to hold future conferences and increase outreach to expand and strengthen the BlogHer community, allowing the non-profit to realize its mission of exposure, education and support for women bloggers…by hosting this ad network and offering this unique opportunity for BlogHer members, Pheedo is supporting the BlogHer mission of initiating opportunities for greater visibility, learning and success for individual women bloggers and the community of bloggers as a whole in a significant way”
Great way to practice inclusiveness. Set up your own advertising network that excludes about 49% of the planet. I’ll leave the last word to Trudy W Schuett, a female blogger who I’ve got a lot of time for, on the whole BlogHer/ women as victims meme.
“The way I see it, the whole issue has been constructed to give credence to an erroneous and passÃ© idea that will benefit a few self-involved individuals at the expense of everyone else. The sad thing is that so many otherwise intelligent people with honest concerns for fairness get sucked in by those who really only want a little easy publicity for their collective neuroses.”
You can read her full post on the matter here