77% of people find blogs useful for shopping: survey

September 26, 2005 | By Duncan | Filed Under News

A new survey from hosting company Hostway has found that an amazing 77% of respondents found blogs were a useful way to get insights into the products or services they should buy.

According to the BBC, respondents believed that as many blogs were the work of individuals,they were more honest and reliable because they were not subject to the same marketing pressures as corporate or commercial websites.

Almost half of respondents (49%), thought that blogs were as credible as articles in magazines, 46% thought blogs were as trustworthy as newspapers and 40% thought blogs and TV news programmes were just as reliable as each other.

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4 Responses to “77% of people find blogs useful for shopping: survey”

Toivo Lainevool’s Random Thoughts » Blog Archive » 77% of People Consult Blogs Before Shopping: Bad Reporting? on September 28th, 2005 10:56 am

[…] logs Before Shopping: Bad Reporting? I saw a post on The Blog Herald today: 77% of people find blogs useful for shopping: survey. The post refe […]
James on September 28th, 2005 3:10 pm

this sounds about right. the beautiful things about blogs is the self-policing nature of the medium. if you don’t keep it real, your readers and/or friends will quickly tune you out.
Arnoud on September 29th, 2005 5:02 am

Direct link to the survey:
Hostway Blog Survey: Top-Line Results
Weblogger.ch » Blog Archive » Articles blogosphÃ¨re on December 11th, 2006 5:45 pm

[…] 77% of people find blogs useful for shopping: survey […]

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