77% of people find blogs useful for shopping: survey

Filed as News on September 26, 2005 11:43 pm

by Duncan

A new survey from hosting company Hostway has found that an amazing 77% of respondents found blogs were a useful way to get insights into the products or services they should buy.

According to the BBC, respondents believed that as many blogs were the work of individuals,they were more honest and reliable because they were not subject to the same marketing pressures as corporate or commercial websites.

Almost half of respondents (49%), thought that blogs were as credible as articles in magazines, 46% thought blogs were as trustworthy as newspapers and 40% thought blogs and TV news programmes were just as reliable as each other.

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  1. Toivo Lainevool’s Random Thoughts » Blog Archive » 77% of People Consult Blogs Before Shopping: Bad Reporting?September 28, 2005 at 10:56 am
  2. By James posted on September 28, 2005 at 3:10 pm
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    this sounds about right. the beautiful things about blogs is the self-policing nature of the medium. if you don’t keep it real, your readers and/or friends will quickly tune you out.

  3. By Arnoud posted on September 29, 2005 at 5:02 am
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    Direct link to the survey:
    Hostway Blog Survey: Top-Line Results

  4. Weblogger.ch » Blog Archive » Articles blogosphèreDecember 11, 2006 at 5:45 pm