77% of people find blogs useful for shopping: survey

A new survey from hosting company Hostway has found that an amazing 77% of respondents found blogs were a useful way to get insights into the products or services they should buy.

According to the BBC, respondents believed that as many blogs were the work of individuals,they were more honest and reliable because they were not subject to the same marketing pressures as corporate or commercial websites.

Almost half of respondents (49%), thought that blogs were as credible as articles in magazines, 46% thought blogs were as trustworthy as newspapers and 40% thought blogs and TV news programmes were just as reliable as each other.

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  1. says

    this sounds about right. the beautiful things about blogs is the self-policing nature of the medium. if you don’t keep it real, your readers and/or friends will quickly tune you out.