Will Microsoft launch an Adense competitor targeted at bloggers

All the webs abuzz over the news that Microsoft’s MSN is launching its own website advertising service.

The new service, initially to be launched as part of MSN Search, is said to target ads in a superior way to Google by allowing advertisers to aim ads on Web search pages to users based on their sex, age or location, presumably by cookies planted in users computers as part of the process of using other MSN service such as Hotmail and Spaces.

If it is cookie driven though, it would, in theory be expandable to any website, and therefore blogs as well. Certainly the success of Google’s Adsense is providing advertising to millions of smaller sites and blogs has played an important role not only in bringing in more advertisers to Google (through exposure and more choice), but also in terms of revenue as well. Certainly with Yahoo! expanding YPN into blogs (currently in US only beta testing) it would seem natural that MSN, if the technology and ad deliver is as good as initial reports say, would be looking to expand into blog advertising as well.

My prediction: you’ll see MSN advertising on blogs by Q4 2006.

Spam bloggers update tool to combate Google Flag measure

King of the spam bloggers Rick Butts has announced a major update to his “Blogburner” spam blog tool that seeks to reduce the risk of spam blogs using the service being caught up in Google’s Flag measure by automatically excluding the spam blogs from the “next” rotation on the Blogspot.com network.

The latest release also promises to deliver even easier tools for spam bloggers (hmmm….maybe I should sign up as an affiliate, this is starting to sound like a sales pitch :-) ) including automated account creation at Blogger and search engine friendly templates all from within the spam blogging tool.

Burner is also promising details of a special atom file that should then be added into a My Yahoo! account to assist with indexing, although at this stage this appears to be a manual process unless another program “Feedburner” is purchased.

PubSub launches new LinkRanks service

Blogosphere tracking company PubSub.com, today announced the formal release of PubSub LinkRanks tool for tracking the popularity and influence of blogs and websites. This service provides detailed data that bloggers and feed publishers can use to actively monitor the results of their publishing efforts, and gain insight into how to improve their future rank and influence.

PubSub LinkRanks measures the strength, persistence, and vitality of links appearing in the web feeds monitored by PubSub. PubSub has also made available the PubSub LinkRanks 1000, a list of the most consistently influential sites that publish feeds, based on their average LinkRank scores during the past 30 days.

“Unlike other ranking systems, PubSub LinkRanks does more than just show you which sites are influential today, we also show which sites have had influence over the last 15 and 30 days. This multi-period ranking approach is something quite new and we’€™re very pleased with the insight it provides,” said Bob Wyman, CTO and co-founder of PubSub Concepts, Inc. “PubSub LinkRanks is an essential tool for people looking for an accurate way to measure how well their messages are propagating over time, or for companies looking to keep a pulse on their standing in the market.”

The noticable difference to bloggers using the service is that PubSub also covers mainstream media sites that bloggers link to, providing a more hybrid picture than pure blog plays such as Blogpulse and the Feedster 500.

100 blogs in 100 days, day 34: un Papiers TechBlog

Day 34 of 100 blogs in 100 days comes to us from Raghavan Srinivasan

Blog: un Papier’s TechBlog
About: un Papier’s TechBlog postings are based on the premise that ” people would want to read a stanger’s blog if they think it provides them some value”. It is not important to crank out two or three articles a day instead it is important that every article posted is very well researched, backed by facts and adds some value to the reader. We do not go after every hot news but wait for a topic that we feel passionate about, has some expertise, feel that the full story was not told by others, then do our research and post it.

So drop on by to un Papier’s TechBlog and let Raghavan know what you think.

Is content theft justified for research?

Duncan Riley> I stumbled across, nearly by accident (well, in a Google News feed none the less) a site today that doesn’t even bother with partial quoting, but takes full news stories from the MSM and elsewhere and reprints them on their site: MediaChannel.org

What’s different about this site is that it claims to be a not-for-profit organisation (501c) with tax deductibility for donations that aims to reprint the information for the purposes of eduction and research. And yet at the same time it claims to be an initiative of GlobalVision, a for profit media company which shares the same founder Danny Schechter, and the MediaChannel site has numerous links back to GlobalVision.
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China’s leaders launch new attack on internet free speech

Chinese bloggers are about to face another wave of Government sanctions and harassment, with an announcement by the Chinese Government of a new crackdown against news on the internet deemed “not in the national interest”.

According to the Guardian, the announcement from the Chinese Government called for blogs and personal web pages to “be directed towards serving the people and socialism and insist on correct guidance of public opinion for maintaining national and public interests”.

100 blogs in 100 days, day 33: Energy Drink Reviews

Day 33 of 100 blogs in 100 days goes along way to justifying the theory that there is truly a blog for everyone and everything, from Dan Mayer.

Blog: Energy Drink Reviews
About: A collection of reviews of every energy drink based on taste, effectiveness, and mixability. why? Tons of people like energy drinks and it is good to know which cheap knock offs you can buy to save money but still pack a punch and have a great taste.

So drop on by to Energy Drink Reviews and let Dan know what you think.

Webby Awards add new blog categories

The 10th Annual Webby Awards has kicked off its annual call for entries by expanding its blog categories to include Best Blog ‘€“ Business, Best Blog Culure/Personal and Best Blog ‘€“ Political.

Of the new categories:

– The Blog-Business category will honor sites that serve at serve as weblogs or online journals for professional and business related topics.

– The Blog-Culture/Personal category will honor sites created by individuals or groups that serve as weblogs or online journals for cultural or personal topics.

– The Blog-Political category will honor sites that serve as weblogs or online journals for political and civic oriented topics.

‘€œThe 10th Annual Webby Awards represent an extraordinary opportunity to celebrate the evolution of the web from an esoteric medium to the driving force shaping popular culture, business, and society today,’€? said Tiffany Shlain, founder of The Webby Awards. ‘€œAs the web enters its second decade as an integral part of everyday life, our expanded categories recognize those who are pushing the web in exciting new directions.’€?

Understanding Technorati Tags

The following was originally for a private post to the b5media blogging group, but it was so good I’ve gotten permission to print it here. John Evans, who writes at Syntagma, as well as the Windows Vista Weblog and the unauthorized Microsoft Weblog, has this to say on Technorati Tags.

Technorati tags are a newish way of pre-classifying posts on a blog, in much the same way that del.icio-us and other “folksonomy” operations work. But they also have a secondary function in that they summon Technorati’s spiders to your site to index the full post. This two-step, Ping and Go process is largely responsible for the perceived delays in the system.
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