Recently announced blogging network Webby Media has folded prior to launching.
In a post titled “Too Much, Too Fast?” Omar Al-Hajjar states:
Here is why:
1. No barriers to entry. The publishing platform is free and easily hackable (WordPress). Google Adsense is available to anyone with an email account. Topics are a dime a dozen. And design can be outsourced. What’€™s left?
2. Brand is the only competitive advantage. So if you can’€™t compete on technology or advertising, what can you compete on? The publisher’€™s brand. Eventhough I’€™ve been publishing online for several years now, I really haven’€™t spent time building credibility. This point is unbelievably crucial. It’€™s just critical.