The world’s first literary prize for books based on blogs, or “blooks,� is being launched today by its sponsor, Lulu.

The Lulu Blooker Prize is the first contest to honor blooks, a hybrid literary form that has evolved in recent years from web sites, particularly the web sites known as blogs. “Blooks are the hottest new publishing trend,� says Bob Young, CEO of Lulu.

The prize will reward the best blooks in three categories: Fiction, Non-Fiction and Comic-Blooks (based on web-comics), but with one overall winner. It is open to blooks published anywhere by anyone, provided they are in English.