Comments on: A short guide to ad sizes http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 02:30:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Suguru http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-70725 Suguru Wed, 23 Nov 2005 16:44:18 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-70725 Hi Duncan, I visisted here from another blog which introduces your one. And I know the biggest ad get more per cents and it seems very interesting. ya, I'll experiment with my blog on ads. Hi Duncan,

I visisted here from another blog which introduces your one. And I know the biggest ad get more per cents and it seems very interesting.
ya, I’ll experiment with my blog on ads.

]]> By: Brad Waller http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-66077 Brad Waller Mon, 31 Oct 2005 23:52:00 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-66077 I'm not sure I would agree that this gives the conclusion that 468x60 banners are dead. First, this is one data point for one vertical (Entertainment Industry/ Music Albums Segment, Week ending September 25, 2005 US, Home and Work). Looking at longer term data over more sites , (also from Nielsen//NetRatings AdRelevance) 468x60 banners are the 3rd or 4th most popular format. But a point that is even more important is that the data they use for these reports is from the top few hundred sites taken as a universe, and the top 20 in one segment for this one report. In fact, one site covers almost half of the impressions for this survey, and the top five sites account for 75% of these impressions. What you need to look at is how well these sites represent your own universe of sites. Why compare Blogs to entertainment and music sites? And why compare your sites to the top tier of sites? Maybe small sites are old fashioned, but the 468x60 is still very popular across a large segment of the internet universe. As for this site, a 468x60 would fit the layout very well. The text of your post is 470 pixels wide, which would make for a very simple fit for 468x60 elements anywhere in the column. You could have one between paragraphs, between the body and comments, or after the comments on this page and it would look great.one between the body and comments, or after the comments and I’m not sure I would agree that this gives the conclusion that 468×60 banners are dead. First, this is one data point for one vertical (Entertainment Industry/ Music Albums Segment, Week ending September 25, 2005 US, Home and Work). Looking at longer term data over more sites , (also from Nielsen//NetRatings AdRelevance) 468×60 banners are the 3rd or 4th most popular format.

But a point that is even more important is that the data they use for these reports is from the top few hundred sites taken as a universe, and the top 20 in one segment for this one report. In fact, one site covers almost half of the impressions for this survey, and the top five sites account for 75% of these impressions.

What you need to look at is how well these sites represent your own universe of sites. Why compare Blogs to entertainment and music sites? And why compare your sites to the top tier of sites? Maybe small sites are old fashioned, but the 468×60 is still very popular across a large segment of the internet universe.

As for this site, a 468×60 would fit the layout very well. The text of your post is 470 pixels wide, which would make for a very simple fit for 468×60 elements anywhere in the column. You could have one between paragraphs, between the body and comments, or after the comments on this page and it would look great.one between the body and comments, or after the comments and

]]> By: Michael http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65584 Michael Sun, 30 Oct 2005 13:40:56 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65584 MySchizoBuddy, Create a channel for each ad size you'll then be able to tell how each of them performs. MySchizoBuddy,

Create a channel for each ad size you’ll then be able to tell how each of them performs.

]]> By: MySchizoBuddy http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65479 MySchizoBuddy Sat, 29 Oct 2005 17:54:57 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65479 How do u guys figure out which one is performing the best. Google doesn't tell you that. It has channels. But it only allows different pages as channels. I'm confused. How do u guys figure out which one is performing the best. Google doesn’t tell you that. It has channels. But it only allows different pages as channels.

I’m confused.

]]> By: Anita Campbell http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65174 Anita Campbell Fri, 28 Oct 2005 19:09:27 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65174 Hi Ducan, Excellent info -- thanks for providing this. Interesting about the 468x60 -- I actually have advertisers request that size and it fits in better with my site than the leaderboard. Also, Google Ads offer a graphical banner of that size, which improves the payout rate because fo CPM. But now I will need to look at some of the other sizes and styles, based on this information. Thanks again, Antia Hi Ducan,

Excellent info — thanks for providing this.

Interesting about the 468×60 — I actually have advertisers request that size and it fits in better with my site than the leaderboard. Also, Google Ads offer a graphical banner of that size, which improves the payout rate because fo CPM. But now I will need to look at some of the other sizes and styles, based on this information.

Thanks again,
Antia

]]> By: Pierre Cutler http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65104 Pierre Cutler Fri, 28 Oct 2005 16:45:38 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65104 Duncan, Thanks for the tips. I'm getting to ready to build my first blog called SacramentoExecutive and will put these pearls of wisdom to good use. Pierre, The SacramentoExecutive Sacramento, CA Home of the Kings, Baby! Duncan,

Thanks for the tips. I’m getting to ready to build my first blog called SacramentoExecutive and will put these pearls of wisdom to good use.

Pierre, The SacramentoExecutive
Sacramento, CA
Home of the Kings, Baby!

]]> By: Izzy http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65025 Izzy Fri, 28 Oct 2005 14:10:09 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65025 So far, after several experiments, the square and the google link units works for me. I am still optimizing my chitika though. So far, after several experiments, the square and the google link units works for me. I am still optimizing my chitika though.

]]> By: Chi An http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/comment-page-1/#comment-65015 Chi An Fri, 28 Oct 2005 13:50:58 +0000 http://www.blogherald.com/2005/10/28/a-short-guide-to-ad-sizes/#comment-65015 Leaderboard is the best performing for me too. But I just removed it recently and replace with half-banner. Leaderboard is the best performing for me too. But I just removed it recently and replace with half-banner.

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