Qumana officially launches new advertising program for blogs

Filed as General on October 28, 2005 6:35 am

by Duncan

Qumana Software Inc. has officially launched an upgrade to its program, Qumana, which combines Qumana’s blog publishing tool with a keyword advertising program at Oxford & York’s conference, “Media, Communications & Technology – In the Age of the Blogger.”

“Online advertising grew 26 percent in the first half of this year to reach $5.8 billion, according to the Interactive Advertising Bureau (IAB). By the end of 2008, this market is expected to reach over $20 billion,” said Qumana CEO Fred Fabro. “Pair this with 20 million blogs, and 70 million readers of RSS feeds, and the market becomes attractive,” he added.

“With Qumana, a blogger can choose which keywords best represent the editorial message of the blog post, or the target audience. With one click they can embed an ad from our network that best relates to that content — these ads flow from blog post to RSS to email. With tight relevancy of advertisement to content and audience, and expanded audience, the result is higher click-throughs and happier advertisers,” said Fabro.

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  1. By Andru Edwards posted on October 28, 2005 at 10:36 pm
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    What…in the hell?

  2. By Greg posted on October 29, 2005 at 5:16 am
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    Eh? Is that some kind of new comment spam or just someone pissed off and trying to get even ?

  3. By Tris Hussey posted on November 1, 2005 at 6:01 pm
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    Thanks for the mention. We’re trying to give bloggers more and better control over their content. We appreciate all feedback on the system. We know we have some kinks to work out, but we’re confident that we will have something really cool.