Web marketing and technology firm DigitalGrit has launched its Business Blog Service today. The new service offers large and medium sized companies a turnkey solution for creating, maintaining, marketing and measuring the success of a company blog.

DigitalGrit’s Business Blog Service provides end-to-end strategies for corporations including blog creation, content consulting and even writing blog entries. The service further provides publicity and syndication via RSS, blog outreach, and tracking and analytics. Focus will also be placed on leveraging blogs for Search Engine Optimization, an area in which DigitalGrit already has a recognized expertise.

“Businesses need to have a human voice on the Web, and blogs are the easiest and most effective way to respond to that need. Combined with the fact that search engines seem to favor blogs, you can see why they are becoming as essential to businesses as regular Web sites,� says Scott Delea, SVP & GM of eMarketing Services at DigitalGrit. “We’ve seen the benefits ourselves, through our own blogs, which we created and implemented with our end goals of lead generation and thought leadership in mind.�