The blogosphere is buzzing about the launch of the new Seth Godin Web 2.0 vehicle Squidoo. I’d try to describe what it is but I can’t because I’m still haven’t undertaken my course in loving Web 2.0 and understanding newspeak so its totally lost on me. Steve Rubel describes it as:
“Squidoo is like a blog. It’s an online platform that makes it easy for anyone to build and share lenses on topics they are passionate about and establish thought leadership”
which I’ve got to say still means nothing to me. Personally I just keep thinking of Calamari Rings.
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I was a beta tester very early on, and to be completely honest, I have no freaking clue what the guys at Squidoo are trying to build. The interface still looks the same as it did when I tested it, which is to say…. very “beta” ish :)
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I too am a bit confused by this Squidoo site. They have no information on their frontpage to what exactly the idea behind it is and it appears that information is only within their FAQ. Seems like it needs to go back into beta
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The idea is that if you’re knowledgeable on a subject you can create a “Lens” that “focuses” the information on the subject.
For instance, I love robots. So, I created a lens about the subject, All About Robots. That points people to other places to get information, has news feeds, Flickr photos, books on Amazon, etc.
The interface is still a bit (very) buggy, but the idea intrigues me.