Kos is calling for the end of the use of the term Main Stream Media on the basis that blogs have become mainstream (which is true). Unfortunately though he then persues an ideological rant about the right being against “objective� media which is a joke really, because his definition of objective media is subjective in itself. The quicker we all accept that all media is inherently biased because everyone views objectivity differently, so collectively it is biased to some, somewhere….if this makes sense :-)