Blogs are playing a prominent role in the Finnish Presidential campaign with 6 out of the 7 candidates for President of Finland writing blogs, with the only exception being the current President, Tarja Halonen, who is favoured to win re-election.

Political Gateway reports that the blogs have injected a “dash of colour” into Finland’s normally lacklustre political scene.

“Voters need to know a bit more about the candidates than when they were confirmed,” explained one campaign director, although I’m not so sure knowing that your Presidential candidate cant tell the difference between Shampoo and dog wash may is particularly a good thing.

Finlands Prime Minister Matti Vanhanen, who is running for President, is said to have the most popular of the blogs, with 20,000 to 30,000 unique visitors to his blog daily.