“Worlds First” official Horse Racing Carnival Blog launched

by Duncan Riley

Athlone & Associates Ltd, a Hong Kong company has built what they claim to be first blog to be connected with an international horse racing carnival.

The Dubai International Racing Carnival blog features 4 specialists writers covering the carnival for its length.

Martin Talty, Head of the International Department at the Dubai Racing Club said:

“We wanted to involve existing fans and also those new to racing in the Carnival experience in a more personal way than we could with traditional PR. A blog allows us to do that. We have chosen writers from around the world to update the blog on a daily basis and readers will be actively encouraged to post responses and become involved in the ‘Carnival Community’. From a marketing perspective a blog provides us with a platform from which to develop stronger links with our readers.”

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  1. By jock ohara posted on February 9, 2006 at 12:01 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Great to have racing blog thanks.Keep an eye on my son could make great jocky.{slade ohara}