German ad boss apologises to bloggers

The leader of a campaign to cheer up German citizens has been forced to apologise after dismissing blogs as “the toilet walls of the internet”.

The Guardian reports that Jean-Remy von Matt, the head of the leading German advertising agency Jung von Matt, fired off a furious internal email to colleagues after his “Du bist Deutschland” campaign was criticised by the media and in cyberspace by bloggers.

“What on earth gives every computer owner the right to exude his opinion, unasked for? … and most bloggers really just exude,” he wrote.

In his apology, von Matt wrote: “My mother taught me something,” he wrote. “If you make a mistake, apologise … I was agitated, and I wrote an email to my colleagues, who had worked hard for months on the campaign and deserved some encouragement against the criticism, justified or unjustified.”

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  1. says

    The bit I found most interesting in the original Guardian article was:
    “But the campaign quickly ran into trouble when it was discovered that the slogan had been used at Nazi rallies.”
    I can understand how ratty that would make any advertising agency executive!