Steve Rubel gripes about feeds:
“So when are the newspapers going to step up to the plate and experiment with their golden geese? When will we see more ad-subsidized print edition summary feeds or, dare I say, full-text feeds for paid subscribers [from the MSM]? I sure hope it’s in my lifetime because if the newspapers don’t give the masses what they want soon, an army of bloggers and citizen journalism networks will surround them to happily fill the gaps”
How bout then RSS advertising actually pays out Steve? The reality is RSS advertising sucks (sorry to my friends at Pheedo who are trying very hard to make it work, and continue to get better at it). I’m yet to find anyone who is making decent money from RSS advertising, particularly compared to traditional on site advertising (both CPC and CPM). Firms like Weblogs Inc can offer full feeds with RSS advertising only because they’ve got enough revenue coming of the main blogs themselves. Somebody should ask J-Cal what his returns are on his RSS ads vs the sites ads. If he gets 10% of the revenue from his RSS feeds compared to that of the blogs (averaged over similar user numbers…apples and oranges after all) I’d be greatly surprised.
On another note Steve, I’m starting to worry about you, you are starting to sound more like Scoble every day…please don’t join the everything for free and damn the money crowd… some of us are trying to blog for a living.