BlogMedia, Inc. acquires The Blog Herald

Filed as General on February 25, 2006 11:27 pm

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We’re pleased to announce that BlogMedia, Inc., a US based corporation, has acquired The Blog Herald from Duncan Riley.

Our official press release reads in part:

BlogMedia, Inc. has continued the growth of its online services division & blog network by acquiring The Blog Herald from Duncan Riley.

This is BlogMedia’s first acquisition of 2006 after launching its blog network in early January.

“The Blog Herald, “ said BlogMedia Senior Vice President Matt Craven, “has a well-established history and reputation within the blog and technology communities. This acquisition allows BlogMedia to become the news destination of choice for readers seeking technology news & information about blogs, blog networks, and professional blogging.�

Terms of the transaction were not disclosed.

I wrote a little bit about our plans over at Blog Network Watch:

For us, this acquisition only made sense. We already own and operate a site for bloggers to find jobs (BloggerJobs), a site that ranks and measures blog networks (Blog Network List), a snarky opinion site about blogs (Jack of All Blogs), another blog about blogging (Blogger Idol), as well as Blog Network Watch. Not to mention that we’ve quiet launched Problogging.

Our intent is to operate the Blog Herald in much the same manner that Duncan has since its founding – reporting on news around the blogosphere and commenting on the technology that drives this strange new medium we find ourselves in.

I do want to mention that Duncan has been nothing but a class act throughout the negotiations and sale process. Also a big thanks to Aaron Brazell of b5media who assisted with the site transfer and setup. We wish Duncan the best in his future endeavors, we’ve no doubt that he will be successful. He will be a hard act to follow…

What’s going to change? Well, we plan on launching more interaction and connectivity between our various blogging sites within our network in the days and weeks to come. This will enable us to leverage the strengths of each of these sites. We also have our crack design staff looking at a facelist for The Blog Herald. In the meantime, we’ll be off blogging!

Duncan will continue to post here for the next two weeks while we transition in our team.

I’ll be serving as the principal blogger at Blog Herald once we’re settled in. If you read Blog Network Watch, then you’re familar with my blogging. I’m Matt Craven, the head of online services for BlogMedia, Inc.. We’ll have a few more bloggers joining us here shortly.

Again, I’m excited to be here at The Blog Herald – there’s much more to come….

Updates (2/26): Chartreuse with an interview with me, Blog Critics, Syntagma Media – including an interview with yours truly, Work Boxers

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  1. By Marc Bruce posted on February 26, 2006 at 1:13 am
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    Nice work!

  2. By Jamsi posted on February 26, 2006 at 1:15 am
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    Congrats Blogmedia and co, I hope you do us proud.

  3. By Matt posted on February 26, 2006 at 2:23 am
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    Thanks Marc & Jamsi – we’re going to have a fun time here!

    Matt

  4. By John Evans (SYNTAGMA) posted on February 26, 2006 at 3:52 am
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    Congratulations, Matt. You’ve got a tough task ahead, but I’ve no doubts you’ll succeed.

  5. By chartreuse posted on February 26, 2006 at 10:20 am
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    Congratulations. Smart move.

  6. By Mike posted on February 26, 2006 at 11:57 am
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    Very good pickup guys, TBH will be a great addition to your arsenal.

    I’ve got a serious question though, does anybody outside of the blog network owners really read these blogs on blogs? BlogMedia is now in charge of Blog Herald, Blogger Idol, Blog Network Watch, Problogging, and Jack of all Blogs, and all these blogs are essentially talking about the same information — blog networks and weblogs in general. I think I could ask the next 50,000 people I run into on the street if they could name a weblog network and they’d look at me as though I was an alien!

    So from a business standpoint, BlogMedia has essentially a corner on the market of reporting blog network news, but is that really where you guys would like to be? At 9rules we’re constantly trying to distance ourselves from the typical blog network definition, the typical tech-savvy readership and whatnot, just because we like going after the larger slice of the population instead of the seemingly infinitesimally small percentage that cares about who’s leaving/joining what network, or what new blogs are launching, or what blogger is receiving a cease and desist letter, etc.

    So as a business question, do you guys find it difficult to reach out to new readers? I’m asking just because you have 4 or 5 blogs that essentially hit the same audience (blog network owners, those who care about blog networks, new blogs, etc.) so I’m wondering if the potentially finite audience is limiting your growth at all.

    Best,
    Mike

  7. By Matt posted on February 26, 2006 at 12:11 pm
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    Mike writes:

    I’ve got a serious question though, does anybody outside of the blog network owners really read these blogs on blogs?

    Hey Mike, thanks for the kind words and for dropping by.

    I think that depends on what blog we’re talking about.

    Problogging gets read by folks interested in professional blogging or making money on their blogs.

    JOAB/Blogger Idol are read mostly by blog network related folks.

    Blog Network Watch is read by advertisers, publishers, media folks, and of course, those interested in blog networks.

    BloggerJobs is read by those looking for writing, media, marketing, and blogging positions.

    The Blog Herald is different – it has a very wide audience of folks interested in blogs, blogging, and technology – the site gets alot of linkage from folks interested in the broader social impact of the blogosphere as well. So this particular blog pushes us out in front of a different audience.

    So as a business question, do you guys find it difficult to reach out to new readers? I’m asking just because you have 4 or 5 blogs that essentially hit the same audience (blog network owners, those who care about blog networks, new blogs, etc.) so I’m wondering if the potentially finite audience is limiting your growth at all.

    I think The Blog Herald touches a different group as I outline above. Beyond that, we’re working on several technology and entertainment blogs that also reach different audiences.

    I think you hit on a key point though, and that’s that we’ve cornered the blog news market – it’s still a good niche to be in and one that we enjoy covering (or at least I do anyways) – now we’ll work to drive some synergies across the various sites in this channel while planning our next launches.

    Thanks again for offering up your thoughts,
    Matt

  8. By ben barren posted on February 26, 2006 at 2:42 pm
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    congrats on due diligence, always a tricky period. full stop. :) nice1 bb

  9. By Jesse posted on February 26, 2006 at 3:03 pm
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    Good pickup.

    Now please, hire a good designer, and make the look of this site as good as the content.

  10. By victor posted on February 26, 2006 at 7:16 pm
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    Have been under expectation to know who is behind the purchase. Nice move, I have not doubts the blog will continue to do well.

  11. By HART (1-800-HART) posted on February 26, 2006 at 7:20 pm
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    Hey Matt! Congrats … good strategy .. horizontal integration of the blog news watch and markets! First Martin .. then Omar .. now Duncan .. (not to mention the internal growth) .. ZEN ZE VORLD!

  12. By Matt posted on February 26, 2006 at 7:22 pm
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    Hart, thanks buddy. Much more to come here once we get the new design in place and a few other goodies :)

    ~~Matt

  13. By Chrono Cr@cker posted on February 26, 2006 at 8:51 pm
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    Wow, it was BlogMedia Inc then… Congrats guys and continue doing us proud and be sure to bring the TBH in the Top 50 very very soon! And a question, if you don’t mind can we have the price for which you bought this? Ofcourse, if this classified, then I’m sorry!

    And Make this a more rocker place with some loaded features.

    New design,,, oo! I’m interested, will it be Techno or Snazzy or plain and attractive?

  14. By Duncan Riley posted on February 26, 2006 at 9:21 pm
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    Yeah a new design. ;) We wouldn’t want anyone thinking blogmedia bought b5media. ;-)

  15. By Aaron Brazell posted on February 26, 2006 at 9:22 pm
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    That last comment is Aaron Brazell, not Duncan Riley. I have no idea how Duncan autofilled my form, the old twit… :-)

  16. By Duncan posted on February 26, 2006 at 9:27 pm
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    I’d note that it wasn’t me
    the real duncan :-)

  17. By Matt posted on February 26, 2006 at 9:42 pm
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    Thanks for the kind words.

    The new design is in development, it will be a few weeks before you see it go live here. Let’s classify it as Classy.

    We’re not disclosing the price other than to say that both parties believe that they got a fair deal.

    ~~Matt

  18. By Chrono Cr@cker posted on February 26, 2006 at 9:48 pm
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    All the best Matt and do keep posting… I’d probably ask you to avoid extremely short posts like next, it would have been better if you had provided more details of the WP problem… Just my saY!!

    Cheers
    ~ CC

  19. By Matt posted on February 26, 2006 at 10:40 pm
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    I didn’t post that WP piece, Duncan did ;-)

    Matt

  20. By Chrono Cr@cker posted on February 26, 2006 at 10:48 pm
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    One last thing.. Why are we unable to Trackback TBH? Is it due to that extra question “What color is orange?”. What is the need of teh question?

  21. By Marcus posted on February 27, 2006 at 12:26 am
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    By the way we purchased ProBlogging.com too, all of these were purchases the PB purchase just failed to make the news because its not all about hype with the BlogMedia Inc crowd.

  22. By Anthony posted on February 27, 2006 at 3:54 am
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    Nice buy guys. Kudos!

  23. By marcel posted on February 27, 2006 at 9:54 am
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    Congrats, Blog Media is living up to it’s name :)