February 22, 2006

Is MySpace PR Nightmare in the Making?

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Greg Sterling writes at the Search Engine Journal that MySpace is a PR Nightmare in the making on the basis of the recent rise of negative press regarding potential dangers the service presents to kiddies. I don’t agree. The only difference now is that the stories revolve around MySpace and not blogging, because if you go back 12-18 months the same sort of things were being said about blogging and blogs and yet we are all still here. Indeed take any of the old negative “blogging is bad for Kiddies” storys and substitute MySpace for blogging and the press is identical. MySpace is getting the attention now based on its rapid growth. These stories will go away, it’s just that they seem to be the flavor of the month at the moment.

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AdSense Referrals Extends Referrals Time Limit to 180 Days

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Darren at Problogger reports that Google’s AdSense referral program has extends the referrals time limit (in which the referal must have made $100 in revenue) to 180 Days. Better, 90 days was a joke.

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New blog launched for Gloucestershire school caterers

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Here. And in other news the Manjimup Primary School P&C has also launched a blog…. :-)

(note I shouldn’t be silly, I probably just took top spot for Manjimup in Google :-) )

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Rocketboom sucks…sort of

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Given I’m using the word sucks today (hey, only a few more days till settlement on The Blog Herald) I though I might share this thought: I think Rocketboom sucks… sort of. I’ve subscribed to it in the past using my Windows XP Media Center Edition box (which is plugged into the main TV) and although I found it occasionally funny, I mostly found it pretty stupid. So there :-)

But why sort of? because I love the idea behind it, that anyone can now broadcast and be watched. I think the fact that Rocketboom auctioned off its ad space on eBay on the condition that they produced the ad as brilliant. I love the fact that Rocketboom is leading the way in and encoraging others to do this sort of thing. It’s just a shame I don’t enjoy the content that much.

Every year for the past 2 years I’ve read that video blogging is going to be the next big thing. 2006 might be that year and we’ll have Rocketboom to thank for it.

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Jeremy Zawodny gets snarky

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I wont post the title because we try to keep The Blog Herald PG, but Jeremy is getting snarky, and I’ve got to say this post alone is nearly enough for me to bring him back into my Bloglines account. SSkepticism is healthy, and he’s hit it the issue on the head as well. Sure, crafting your message is important, but a good product will naturally find its way into blogs. Trying to manipulate bloggers….sucks.

(hmmm, I’ve used the word sucks twice today, I can feel a theme coming on :-) )

Update: official post here from Technorati.

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What’s Technorati got planned?

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Steve Rubel points to a new service from Technorati: Technorati favorites, which is basically sort of a RSS aggregation service in itself (you add all your friends and it aggregates the feed and share that page if you like) but also another way of combining feeds into one feed to display in your RSS reader (like Feedjumbler). I can’t help that think though that with all these groovy new services, Technorati has something bigger planned. They aren’t hosting feeds yet but they do virtually everything else, and I’d think the RSS aggregation market is too overcrowded + aside from flogging stuff to the MSM and the occasional ad, I’m still not seeing huge revenue streams either.

There is one service provider that is prime for some competition: and that’s Feedburner. Imagine the power of Technorati combined into a Feedburner style service. Combine it with all the other stuff and all the new things Technorati is rolling out? Makes sense, and they could even charge for a premium service as well….so they can tempt Niall back with a bigger pay packet :-)

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9rules member site up for sale at SitePoint

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9rules member Ryan Latham has Unmatched Style up from sale at Sitepoint here, a member site of 9rules. The current bid on the auction is $12,500.

Update: be careful when visiting this site, I went back to close the tab then got stuck on it for 15 minutes looking at all the amazing designs they feature…very sticky content.

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February 21, 2006

Steve Rubel doesn’t get it: RSS advertising sucks

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Steve Rubel gripes about feeds:

“So when are the newspapers going to step up to the plate and experiment with their golden geese? When will we see more ad-subsidized print edition summary feeds or, dare I say, full-text feeds for paid subscribers [from the MSM]? I sure hope it’s in my lifetime because if the newspapers don’t give the masses what they want soon, an army of bloggers and citizen journalism networks will surround them to happily fill the gaps”

How bout then RSS advertising actually pays out Steve? The reality is RSS advertising sucks (sorry to my friends at Pheedo who are trying very hard to make it work, and continue to get better at it). I’m yet to find anyone who is making decent money from RSS advertising, particularly compared to traditional on site advertising (both CPC and CPM). Firms like Weblogs Inc can offer full feeds with RSS advertising only because they’ve got enough revenue coming of the main blogs themselves. Somebody should ask J-Cal what his returns are on his RSS ads vs the sites ads. If he gets 10% of the revenue from his RSS feeds compared to that of the blogs (averaged over similar user numbers…apples and oranges after all) I’d be greatly surprised.

On another note Steve, I’m starting to worry about you, you are starting to sound more like Scoble every day…please don’t join the everything for free and damn the money crowd… some of us are trying to blog for a living.

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MySpace is the New Blogosphere

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Jeremy gets it, even if he can’t get his blog counting figures right. MySpace is about 27% of the blogosphere and growing.

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From little things, big things grow

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To all those Google censorship haters out there, this from Slashdot:

Chinese Journalists Beat Censorship With Web
“When Beijing tried to make a journalist’s pay at one newspaper depend on official reactions to their stories, a web-savvy reporter was able to create a groundswell of public opinion and reverse the move.” From the article: “Just before the meeting, Li had posted a blistering letter on the newspaper’s computer system attacking the Communist Party’s propaganda czars and a plan by the editor in chief to dock reporters’ pay if their stories upset party officials. No one told the editor in chief. For 90 minutes, he ran the meeting, oblivious to the political storm that was brewing. Then Li announced what he had done.”

More at The Washington Post.

Revolutions are rarely successful overnight, the most successful change is one made peacefully and with the support of the people, over time.

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