Feedster has announced that it is expanding into Japan by partnering with Mitsui & Co., Ltd., a diversified and comprehensive trading companies and a Feedster investor.
As part of the Mitsui partnership, Feedster’s syndicated content service will provide Japanese web publishers with web-based tool to help editors tailor aggregated feeds to generate new content and new ad inventory.
â€œBlogging and feed creation continue to experience explosive growth around the world. In the US alone, our index has exceeded 25 million sources,â€? says Chris Redlitz, president of Feedster. â€œBy using Mitsui’s evolving media group, Feedster is entering a very hot market at just the right time with a product mix and a partner that will accelerate our growth in Japan.â€?
â€œThrough strong relationships with major US partners like Feedster, Mitsui will establish its market leadership in Japan for a variety of e-marketing services that satisfy e-commerce client needs,â€? says Andrew VanEtten, senior director of Mitsui & Co., (U.S.A.), Inc. Consumer Service Business Dept. â€œWe are confident that Feedster and Mitsui will enjoy rapid and great success in Japan.â€?