Feedster Expands into Japan

Filed as General on March 7, 2006 9:36 pm

by Duncan

Feedster has announced that it is expanding into Japan by partnering with Mitsui & Co., Ltd., a diversified and comprehensive trading companies and a Feedster investor.

As part of the Mitsui partnership, Feedster’s syndicated content service will provide Japanese web publishers with web-based tool to help editors tailor aggregated feeds to generate new content and new ad inventory.

“Blogging and feed creation continue to experience explosive growth around the world. In the US alone, our index has exceeded 25 million sources,â€? says Chris Redlitz, president of Feedster. “By using Mitsui’s evolving media group, Feedster is entering a very hot market at just the right time with a product mix and a partner that will accelerate our growth in Japan.â€?

“Through strong relationships with major US partners like Feedster, Mitsui will establish its market leadership in Japan for a variety of e-marketing services that satisfy e-commerce client needs,� says Andrew VanEtten, senior director of Mitsui & Co., (U.S.A.), Inc. Consumer Service Business Dept. “We are confident that Feedster and Mitsui will enjoy rapid and great success in Japan.�

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