5000% ROI from Corporate Blogging

Darren Rowse, over at Problogger, relates some statistics related to Forrester’s Corporate Blogging:

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.

That’€™s a 5000% Return on Investment!

Assuming that these statistics about the business that Charlene Li has brought over to Forrester, this is one of the best arguments for corporate blogging I’ve seen yet.

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  1. Corporate Blogging: Return on Invest von 5000 %

    Wenn das stimmt, was die Beraterin und Buchautorin (“The Corporate Blogging Book”) Debbi Weil in ihrem Weblog “BlogWrite for CEOs” schreibt, dann gibt es ein neues Paradebeispiel für den Nutzen von Firmen-Weblogs. Nach ihren Berechnungen hat die …