5000% ROI from Corporate Blogging

Filed as General on March 11, 2006 8:16 am

Darren Rowse, over at Problogger, relates some statistics related to Forrester’s Corporate Blogging:

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.

That’s a 5000% Return on Investment!

Assuming that these statistics about the business that Charlene Li has brought over to Forrester, this is one of the best arguments for corporate blogging I’ve seen yet.

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or Del.icio.us.

Did you like it? Then subscribe to our RSS feed!



  1. Das CIO WeblogMarch 11, 2006 at 11:20 am