AdSense Blindness

AdSense Blindness
The MIT Advertising Lab’s Blog points us to a upcoming study being released by Jakob Nielsen that will likely have impact how blogs are monetized:

Jakob Nielsen has conducted an eyetracking study of webpages and is planning a series of workshops to share the results. “Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in our eyetracking study, users didn’€™t look at the Google ads in the right-hand margin of this page any more than they did banner ads.”

I think this continues to indicate that the tried and true methods of monetizing using Google’s Adsense or Yahoo’s Publisher Network programs does indeed work – move the ads closer to your content, blend in the backgrounds and the borders, and so on. I expect as Nielsen’s results and study become public that we’ll see more and more of that – and alot less right sidebars on blogs.

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  1. says

    Are there comments in spanish above? Maybe its very informative but I cant read it… :))))))))))

    By subject, there are many different opinions on what is better to do for adsense to work. some pplz say that its better to make the ads closer to site content, some say that its better to make it different in order to make serfer see that. I try both ways in my sites and I still cant decide what is better