Taking the fight to Technorati’s Door – Gnoos launches

The first serious competitor to Technorati that I’ve seen in quite some time appears to have launched. Australian site Gnoos has launched.

A quick runthrough of some various searches came up with a wide variety of international responses, without much blogspam showing up, and significantly faster than what I’ve seen Technorati do for a very long time.

Some nice options to trim responses to show only Aussie Blogs and Aussie Media (and other options) are also included.

Granted Gnoos is not as feature rich as Technorati – not yet anyways – but I believe that they’re off to a great start.

Gnoos is, of course, also blogging.

Monetization, Text Links, and when the heck do I put ads on a site?

Over at Entrepreneur’s Journey, Yaro takes a look at how to sell text links with Adbrite:

I’€™ve recently become impressed with the potential for making money from a website by selling text link ads.

Yaro talks about using Adbrite as well as using Text Link Ads on his blogs.

I echo Yaro’s successes. While I’ve not had great success with Adbrite on our network, we have had outstanding success with Text Link Ads.

In a similar vein, Darren Rowse at Problogger asks How quickly after starting a blog should I put ads on it? He then goes on to explore some various possibilities

At BlogMedia, we’ve generally added ads in after a few weeks on our new blogs – letting the blog run as-is without any ads for that time. Course, we also don’t announce our blogs until they’ve been up and running for a few weeks and have several posts in place. Generally, by the time that we announce the blogs, we’ve put ads into place on them…

Disclosure: Text Link Ads has purchased ads on our network in the past and we continue to do business with them.

A look at the Memediggers

Some of the best reviews and in-depth reporting on the Web 2.0 world has been coming out of The Social Software Blog over at Weblogs, Inc..

Today is no exception, as Marshall Kirkpatrick digs into four MemediggersDigg, Reddit, Meneame, and Hugg:

Call them memediggers, community moderated news sites, or digg clones. User submitted news moderated up or down by other users and available for comments. Call them whatever you wish, this new class of social media warrants close examination in order to make the most of the potential it presents. Which of these sites get the most use, see the most conversation and are most useful to their readers? How should people looking to launch new digg-style sites organize things in order to maximize adoption and impact?

How I Blog: Rich Ottum

Rich Ottum Photo

This is the seventh post in our “How I Blog” series. To read the rest, visit the archives. Interested in participating? Drop us a note about ‘How I Blog’ along with a photo or yourself or your blogging space at tips [at] blogmedia [dot] biz.

Rich Ottum Photo

Rich Ottum, Editor, Blogger.

Most of the subject matter for my blogging is inspired by my online and offline reading habits. To aid in the process of reviewing topics, I use the Bloglines RSS reader with separate folders for the multiple blogs I author. I scan Bloglines at least twice a day. I also subscribe to several marketing industry email newsletters, which provide topic-specific content I can review.

In the evening, I read business magazines, and dog-ear or tear out pages to leave by the computer for future use.

When I am ready to post, I use the Post2Blog blog editor for my TypePad and Word Press blogs, or logon to the Movable Type CMS for my network blog. I check visitor statistics once a day for tips to fine tune popular topics.

Rich Ottum is the blogger of Marketing Blurb, part of the Know More Media network, as well as The eStrategyOne Buzz

What’s really important? Or why O’Reilly’s trademark argument means nothing to me.

Tim O’Reilly returns from vacation and comments on the Web 2.0 trademark controversy.

Tim’s post is an indepth explanation of the issues involved – and communicates clearly what I’ve always personally held to be the integrity in which he carries himself and operates his business. I’ve no issue with the content of his post.

I do have an issue with the very idea of trademarking Web 2.0 for use in a conferencing environment.

Trademarks are important. BlogMedia holds a few, but each revolves around protecting our brand name in a way that we consider important. The name ‘BlogMedia’ is trademarked as is the name of a few of our blogs.

None of these are common terms that are likely to come up in other transactions. I don’t see someone running out and starting another large blog news site called ‘The Blog Herald’ anymore than I see someone launching another blog network called ‘BlogMedia’.

Nor did we try to trademark the term ‘blog’ or ‘blog network’ or something common like Web 2.0 – even if limited to the conferencing arena.

Dave Winer chimes in with this, over at Scripting News:

The blogs seem to have a knee-jerk opinion that everything involving lawyers is wrong. I don’t agree. There are times when people can’t settle their differences without legal representation. There are also times when all discussion must be handled by lawyers.

And again, this is part of the uproar. Sometimes the blogosphere turns into a mob – and that tends to happen when the subject of either lawyers or advertising comes into play.

Don’t believe me? Look at all of the discussion that went around the blogosphere when Michael Arrington redesigned Techcrunch.

Bloggers fly into the same pit and start to feast on each other like carrion birds when lawyers come into play – even if it’s just a cease and desist letter.

But in the business world – where we live (or should live anyways) – lawyers are just part of the price of doing business. I’ve written about this before over at Blog Network Watch.

Jason Calacanis posts some similar thoughts.

In the end, my only real bitch is that I think trademarking a term like Web 2.0 is stupid.

Conflicts of Interest

Over at Techcrunch, Michael Arrington takes on Jason Calacanis over his accusations of conflicts of interest. Arrington makes it clear that he does not accept money for reviews, and never will.

Later in the day, Calacanis responds, disclosing his own conflicts of interest.

Dave Winer and others comment on Techcrunch in the comments.

I think it’s important for bloggers, especially those that are reviewing products, to disclose their conflcts of interest. We have ours publicly posted as well.

How I Blog: Trudy Schuett

Trudy's Picture
This is the fifth post in our “How I Blog” series. To read the rest, visit the archives. Interested in participating? Drop us a note about ‘How I Blog’ along with a photo or yourself or your blogging space at tips [at] blogmedia [dot] biz.

Trudy Schuett, Blogger.

On June 27th, I will have been doing this for three years. I’€™ve gone from one blog devoted to a single issue, to a maximum of 11 on varied issues, from food to men’€™s issues advocacy to local tech issues. Now I’€™m back to one blog, but all kinds of subjects.Trudy's Picture

This seems to be the best way.I’€™m convinced that bloggers need to do something else beyond the usual online things to promote their blogs, so I often write articles for news-oriented websites, as well as responding to queries from professional journalists looking for input on subjects I know something about. It’s helpful to have a foot in both worlds.

I get up very early — often 2 or 3 a.m. AZ time. I’ve been doing this for years, as once I worked with a guy in the UK, and that’s midmorning over there. I’ve found I can often pick up on something really interesting from the WaPo, and be the first or close to first to link back.

Then it’s on to the aggregator, to see who said what the night before. At one point I was reading 300+ blogs a day, but I’ve cut that in half in order to focus on the blogs and subjects that are more important. I spend an hour or so reading and commenting at other blogs, and then I get to my e-mail and phone calls.

That brings me up to about 8, when my anti-virus goes off, so I stop, have breakfast and plan the rest of the day. I try to leave afternoons open for the mundane activities of daily life, like cooking dinner and whatnot.If I’m writing a long article, a lot of that happens in my head as I do laundry or run errands. I may not blog at all for a few days if I’ve got something important going on in another area.

I’m mindful of the “long Trail,” that Jeff Jarvis write about awhile back, in addition to the “Long Tail” that is pretty much universally recognized. Since I’m not a current-affairs, political sort of blogger, I find that I get readers looking at stuff I wrote 2 and three years ago all the time.I don’t feel the compulsion to get something — anything — up there, just because. I know that other things I do benefit me and the blog, and (surprise!) the general public doesn’t miss me if I leave a good one up top. It often takes anywhere from a couple of days to a couple of weeks for the traffic to a specific post to drop off.

I know I’m in this for the long haul, so I take it easy on myself, and on my readers.

As I’€™m 54 and have experienced and researched and learned a lot of things, I can take all that accumulated knowledge and apply it in all kinds of creative ways. When I was in college, I really wanted to be a newspaper reporter, but life intervened, and so that never happened.

I’€™m really glad things worked out the way they did!