Six Apart has profiled and interviewed some of the folks behind Boeing’s blogs:

Q: So what do we have to look forward to next?

Byron: The next thing that we’re working with Boeing on is live commenting, outside the firewall and using Movable Type to do it. There’s also considerable fear about blogging as the BusinessWeek article notes and much of that has been caused by pundits. We tell clients and businesses to blog their own way and it’s ok; Our proof is Boeing. That’s what they did and it worked. And now they’re next revision of the blog, which will have live (but moderated) commenting and that’s a long way from launching a psuedo blog.