I’ve never really paid much attention to our About page – or that on my personal blog – or really too much about the ‘about page’ on any of our blogs. But then I read what Brian Clark wrote about ‘About Pages’ over at Copyblogger – and now I know I’m wrong:

Most blog “About� pages tend to be about the author, not about the blog. And most of the time, that’s where visitors will click away, never to be seen again, because they were provided with no compelling reason to ever come back.

Brian goes on to share some other advice about how to sell your blog to potential subscribers through your ‘About page’.

As an example, Brian used Darren Rowse’s About Page on his Problogger blog.

Darren also responded with some insights of his own.