Adam Kalsey asks this question in a post earlier this week.
I’ll start with a disclaimer – we use Text Link Ads across our network and they have advertised with us in the past.
There’s an argument to be made that by selling organic text links on a site that a blogger is committing some type of ‘sin’ against Google and the other search engines. But I disagree.
Web site owners have sold text links in some form or another on websites for as long as I can remember. Advertising may have started with the banner ad, graduated to the larger rectangles and skyscraper ads, but text links have always been there to be had.
I find nothing immoral or unethical about selling text links on our blogs. Sure, some purists may not like it, but then again there are some that think any advertising on any blog is a sin. Course, there are also those that believe gas should still be 25 cents a gallon as well.
Calling the Text Link Ads team spammers is just flat out wrong.
Author: Matt Craven
Matt Craven is the former editor & publisher of The Blog Herald.
Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota.
Matt’s presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com.
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