Comments on: The Truth about Blog Sales: Show me the numbers.

By: Blog posts for sale makes blogosphere boil | tdhedengren

Blog posts for sale makes blogosphere boil | tdhedengren — Thu, 12 Jun 2008 16:45:29 +0000

[...] the sale of College Startup that makes $44/month going for $1,400, has attracted some attention. There is a post about it at the excellent Blog Herald which shows the author’s – Matt Craven – view on blog purchases. [...]

By: Aaron Brazell

Aaron Brazell — Mon, 24 Jul 2006 17:32:01 +0000

I often wonder what types of valuations are out there – what kinds of formulas blog buyers use. For instance, I’ve toyed with the idea of selling my own blog or at least see what would be offered. I’ve never done it and not sure I will. I’m too scared to find out. :p

By: Mike

Mike — Sat, 22 Jul 2006 01:23:59 +0000

I like ALL of David’s responses, which scares the hell out of me !

I personally place more value on potential than I do current income, since I’m confident that I’m a more efficient and effective salesman than most blog owners.

David, I hope you’re looking when I get ready to sell some virtual real estate … which will be soon.

By: David Krug

David Krug — Fri, 21 Jul 2006 17:02:29 +0000

John,
You have a point luckily I hire cheap slaves to manafacture my content. So its never been a factor.

By: John Evans (SYNTAGMA)

John Evans (SYNTAGMA) — Fri, 21 Jul 2006 07:50:42 +0000

What hasn’t been factored into the equation is the time needed to renovate and upgrade the blog, plus the blogging effort over time. I don’t think $200 a month is going to cover any of that … unless you wrk for nothing, of course.

By: JD Arney

JD Arney — Fri, 21 Jul 2006 05:22:39 +0000

Hey David, if you decide to sell the theme shoot me an email.

By: David Krug

David Krug — Fri, 21 Jul 2006 04:50:44 +0000

I agree that most bloggers couldn’t pull it off. Heck I just now figured out I could sell the theme I dont plan on using it. Or even better give it away and build linkage.

By: Matt

Matt — Fri, 21 Jul 2006 04:44:40 +0000

Yup, I know you do. And I respect that.

But the $44/month post at TDH made this a good example to use for a point I wanted to make.. and you’re really the exception to the rule – I expect that you’ll be successful with College-Startup.

But most bloggers couldn’t pull it off.

Matt

By: David Krug

David Krug — Fri, 21 Jul 2006 04:34:45 +0000

Matt,
You know I value sites differently. When I looked at the site I based much value in the domain name. The userbase and my prediction of an upgraded pagerank listing. Which it did jump from a pr5 to pr6 the day after my purchase. (Bargain Purchase)

A PR6 is something I needed for leveraging purposes. I looked at the cost of the site as easy to make back the 100+ dollars a month I would need to make on it.

Using tools like Text Link Ads, Direct Ad Sales and the Like I feel like I can bring in a static 200+ dollars a month in advertising dollars, increase the traffic through good SEO and make a good amount by affiliate marketing, and video blogging.