Comments on: Syntagma launches blog based on a mountain in India http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Evans (SYNTAGMA) http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/comment-page-1/#comment-114736 John Evans (SYNTAGMA) Tue, 05 Sep 2006 08:59:54 +0000 http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/#comment-114736 We're now looking at the magazine as a whole rather than individual site traffic numbers. If we can draw in the kind of people who would never visit a geek blog, it gives us a reach beyond the normal demographics of the blogosphere. We're pushing the envelope out into very specific fields now, such as horsemanship and sailing, mostly upmarket. Our Royal and Aristocracy Anecdotes sites draw increasingly large numbers, especially from the USA (80%). And we have a range of big-ticket blogs launching this month. We’re now looking at the magazine as a whole rather than individual site traffic numbers. If we can draw in the kind of people who would never visit a geek blog, it gives us a reach beyond the normal demographics of the blogosphere. We’re pushing the envelope out into very specific fields now, such as horsemanship and sailing, mostly upmarket.

Our Royal and Aristocracy Anecdotes sites draw increasingly large numbers, especially from the USA (80%). And we have a range of big-ticket blogs launching this month.

]]> By: Thord Hedengren http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/comment-page-1/#comment-114728 Thord Hedengren Tue, 05 Sep 2006 07:50:29 +0000 http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/#comment-114728 It will be very interesting to see where this lands. This kind of überniche blogs is, in a way, a lot more interesting than the average gadget blog. Sure, you won't see Gizmodo style traffic, but it sure helps with your brandning, John. Could very well be a nice little "coup" indeed! It will be very interesting to see where this lands. This kind of überniche blogs is, in a way, a lot more interesting than the average gadget blog. Sure, you won’t see Gizmodo style traffic, but it sure helps with your brandning, John.

Could very well be a nice little “coup” indeed!

]]> By: John Evans (SYNTAGMA) http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/comment-page-1/#comment-114679 John Evans (SYNTAGMA) Mon, 04 Sep 2006 17:28:15 +0000 http://www.blogherald.com/2006/09/04/syntagma-launches-blog-based-on-a-mountain-in-india/#comment-114679 Well spotted Thord. And you're right, I've been a fan of Meenakshi's writing for a while, so regard it as a coup to set up this very special site. It will be part of our MetaSyntagma stream. Well spotted Thord. And you’re right, I’ve been a fan of Meenakshi’s writing for a while, so regard it as a coup to set up this very special site. It will be part of our MetaSyntagma stream.

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