If your blog is a business and you get to some level of decent revenue and traffic you can just use the metrics people pay for newsletters and content website. People who buy sites tend to pay 3-10x top-line revenue, and maybe 10-30x your earnings.

Nothing wrong with the old ways of valuing a business, that’s for sure – just gotta let everyone know that business comes down to revenue and not numbers of visitors, links etc., and some blue sky guesstimates.

I have tended to find that buying on a multiple of 15x usually works better than under 10 – because such a higher mulitle usually means more solid growth with less risk has been taken into account, which is what you’re paying for at the end of the day.

But blogging is a different beast in many ways. Many blogs are personality-based and it’s hard to find a tangible for that.

That’s why, unless the blog has heavy numbers (not revenue) such as The Blog Herald did when you purchased it, I would find it hard to buy a blog that’s not totally content-related and can change hands without too much of a fuss.

just my 2 cents worth :-)

hey … why am I writing such a long comment – it surely deserves its own column here (which by the way, I have in my “to do” list to do some day).

The actual price of your website is: “whatever you can get for it”.