The New York Times reports that Google in “serious” talks to buy YouTube:
A deal would end an almost yearlong chess game among the nation’€™s media and technology moguls to take over YouTube, which allows users to share home movies, amateur spoofs and snippets of the best parts of television shows. Though it is not yet profitable, the site has exploded into a cultural phenomenon less than a year after its debut, broadcasting more than 100 million video clips a day.
From a search & content perspective, this deal makes sense for Google. As the owner of deep content sites like the former DejaNews, Google would add YouTube’s video content & metadata into its existing datafarms.. could make for an interesting mix.