Well, really all I have is my integrity, but saying it this way gets your attention alot more than if I had just said that..
Robert Scoble wrote yesterday that blog integrity is important, going on to say in more detail:
If you don’€™t disclose you’€™re being paid to blog, you’€™re gonna create a mess, like Edelman and Walmart did. That’€™s why I don’€™t like PayPerPost (which sponsored part of the conference yesterday). I don’€™t mind PayPerPost on the face of it. As long as you disclose you’€™re being paid, your integrity is intact.
The problem is that some simply don’t believe in being open about this simple fact.. whether it’s about PayPerPost, or whomever is paying your paycheck, some bloggers are simply not honest.
Not disclosing that you’re being paid to shill is one thing – not disclosing that you’re affiliated with someone before posting about it is another… and the list of what impacts integrity goes deeper than even that…
It’s also about respecting other bloggers – about not stealing their content – about honoring creative commons restrictions on content – about honoring copyright – and about just basic human decency.
All I really want from others bloggers is for them to not yank my chain.. and don’t break my balls…