http://www.blogherald.com/2006/10/22/remainders-102206/ The leading source of news covering social media and the blogosphere. Sun, 12 Feb 2012 21:12:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.blogherald.com/2006/10/22/remainders-102206/comment-page-1/#comment-129056 Richard Ball Mon, 23 Oct 2006 19:15:41 +0000 http://www.blogherald.com/2006/10/22/remainders-102206/#comment-129056 Regarding the click fraud article, it's another case of a sensational headline but an article with no new news. Articles like this one (and the BusinessWeek click fraud article) fail to mention that advertisers can choose to opt out of contextual advertising. This Washington Post article does at least point out that this is where the bulk of click fraud occurs. The real story is that both Google and Yahoo force advertisers into choosing to run contextual ads as well as search engine ads. Yes, advertisers can opt out, but I wonder how many really do? If advertisers had to opt in to content networks, would click fraud even be an issue? Regarding the click fraud article, it’s another case of a sensational headline but an article with no new news. Articles like this one (and the BusinessWeek click fraud article) fail to mention that advertisers can choose to opt out of contextual advertising. This Washington Post article does at least point out that this is where the bulk of click fraud occurs. The real story is that both Google and Yahoo force advertisers into choosing to run contextual ads as well as search engine ads. Yes, advertisers can opt out, but I wonder how many really do? If advertisers had to opt in to content networks, would click fraud even be an issue?

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