I found this post on the Official Google Blog pretty amusing. The perils of a major successful company, shed a tear why don’t you?

The post does however remind you that your trademark is yours to protect. Digg has done this in the past, and by doing it they pissed off a lot of people. How you handle your trademark is a very delicate topic for lots of companies today, especially in the Web 2.0 field since there are so many business models that build upon a friendly user base.