Well, that’s an overstatement – I’ve already read Chris Pearsons’ post on how he increased his search engine traffic with 455% in one month. It’s a quick but solid read, although I’m not overly surprised. WordPress can certainly do wonders if you play it right.

While on the subject I’d also like to point to Advertising Age and their downloadable 52-page guide to search marketing (that’s not a direct link, mind you, you can click it). It’s a PDF, it’s free, and it looks pretty interesting at a glance. I’ll be reading it for sure. If you don’t take a look, well, re-read the above paragraph. 455% increase in search engine traffic isn’t bad at all, so there’s definitely things to gain with understanding the search engines.

But we all knew that, right? And you’ve already opened both links in new tabs, right? I thought so.