â€œIs it a bubble?â€?
I didnâ€™t use to think so, really. Sure, weâ€™ll see casualties, but last time (the dotcom bubble, you know) one of the major problems was that the consumer money didnâ€™t move online. Now it does, increasingly so.
But now this. Boo.com, a Swedish dotcom venture that basically burned loads of money, and eventually crashed hard, will relaunch soon. 2006 according to the website, but it could just as well be 2007 since doing an e-commerce launch this close to Christmas doesnâ€™t make sense. The last time around they sold fashionable clothes with a cutting edge interface in Flash, that just didnâ€™t load fast nor worked good enough. And it was 1999, come on.
Better luck the second time around, or the beginnings of a new crash? Despite my initial words of this post, I wouldnâ€™t be the least surprised if Boo.com could find a niche and be a player in the industry. Not a big one, but still a player. The name might still be ringing alarm bells to the industry, but the general populace has been fed a book of the Boo.com project, and probably remembers the name.
Still, whatâ€™s next? Get paid to surf, AllAdvantage style? Oh, shitâ€¦