Edelman Threatening to Lose WOMMA Membership

For those still following up on the Edelman/ Wal-Mart flogging fiasco (for details, see here), you may be interested to know that Edelman was put on a 90-day review by WOMMA about a month ago.  WOMMA is the Word of Mouth Marketing Association, that, ironically, Richard Edelman (principle of Edelman) was one of the founding members of.  In a report from the MediaPost, it looks like Edelman may have to do some serious revamping of its fake blogs to ensure that its membership remains in good standing — more than simply attributing names to various posts, for example.

Since being outed as the mastermind behind the ostensibly grassroots sites, Edelman has made minor changes to them. Entries that were previously anonymous now carry a first name; clicking on the name links to brief biographies that identify the contributors as Edelman employees who have Wal-Mart as a client, although there is no mention that Edelman is a public relations agency.

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