Comments on: Google’s secret ad network

By: Seuss

Seuss — Thu, 30 Nov 2006 07:28:33 +0000

…and yes, DoubleClick is still alive and doing well as one of (if not THE) largest ad serving company in the world…

By: Thord Hedengren

Thord Hedengren — Wed, 29 Nov 2006 08:14:42 +0000

Indeed. For all you who posted your comment earlier, the one that was online when I replied was Mike’s. I didn’t ignore you or anything. :)

By: Mike Rundle

Mike Rundle — Wed, 29 Nov 2006 06:38:23 +0000

Wow, nothing like comment approvals going through at odd times lol.

By: Thord Hedengren

Thord Hedengren — Tue, 28 Nov 2006 20:48:40 +0000

Hah! Of course it does! That proofing thing again. Thanks Mike, I’ve corrected it. :)

By: Mike Rundle

Mike Rundle — Tue, 28 Nov 2006 20:45:38 +0000

Hey Thord, CPM means costs per thousand impressions, not million.

By: Joost Schuur

Joost Schuur — Tue, 28 Nov 2006 18:39:18 +0000

CPM stands for ‘cost per mille’. It’s cost per thousand, not million.

By: John Engler @ UnsubCentral

John Engler @ UnsubCentral — Tue, 28 Nov 2006 17:53:28 +0000

Actually, CPM = Cost Per Thousand. Think Roman numerals.

By: Amit Agarwal

Amit Agarwal — Tue, 28 Nov 2006 17:05:37 +0000

I guess this is just giving the advertisers an extra option to choose any section of the publisher’s website where they to put their ads.. so just part of the site targeting feature which has existed in Adwords for long.

BTW, CPM = cost per mile (thousand)

By: Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Tuesday

Tue, 28 Nov 2006 16:21:23 +0000

[...] Google’s Secret Ad Network. [...]

By: Sam

Sam — Tue, 28 Nov 2006 14:07:38 +0000

Cost per thousand…not cost per million. (The M is the Roman numeral for Thousand.)