PayPerPost Regains Its Integrity (Requires Disclosure)

Filed as General on December 18, 2006 1:06 pm

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Despite their attempts at pioneering a new way for bloggers to generate some extra cash, PayPerPost has probably been the most controversial way of doing so. Previously PayPerPost did not require bloggers to inform their audience that they were being paid for reviews, which called into question the company’s lack of integrity as well as the bloggers using the system.

But with similar (and more honest) companies such as ReviewMe entering the field, it seems as if PayPerPost is alerting bloggers via email that they are now required to provide disclosure on their web pages.

(PayPerPost) “The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers,” said Ted Murphy, chief executive officer of PayPerPost. “We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market. [...]

Although the FTC was petitioned and recently declined any formal action against buzz marketing practices (e.g. Proctor & Gamble Tremor, BzzAgents [sic]), we believe the marketers and bloggers in our marketplace will benefit from today’s Terms of Service updates. We will undoubtedly lose some marketers and bloggers in the process, however we believe this measure serves our marketplace participants long term.”

This new disclosure, although long overdue should help resolve the transparency issues previously addressed by the Blog Herald. PayPerPost’s will probably find this more to their advantage, as the last thing the internet needs is blogs being paid to promote products (or people) without rhyme or reason (as that is what spam bloggers are unfortunately for).

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  1. By Paul Chaney posted on December 18, 2006 at 5:29 pm
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    Regained? Did they ever have it in the first place? Let’s face it, if the feds hadn’t stepped in, I wonder if they would have ever taken such action.

  2. By Tony posted on December 18, 2006 at 6:36 pm
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    Hey Paul,

    The issue of its integrity is disputable; what’s not is how successful they are. If you ignore the outrage from the rest of the blogosphere, you’ll begin to notice how the blue collar blogosphere loves it.

    The FTC ruling had potential to ruin that, so they stepped up. Simple and as mercenary as that.

  3. ShinyRed » Blog Archive » PayPerPost opts for transparencyDecember 19, 2006 at 4:57 am